NorthernLightsAuto.ca (referred to as "we", "us" or "our" in this policy) is committed to maintain the security, confidentiality and privacy of information collected from clients through this website. The purpose of this policy is to tell you what personal information we collect about you, how we use it, whether we disclose it to anybody else, how long we keep it, and how you can request access to your personal information or obtain more information about our policies.
"Personal Information" means the information you provide to us through this website that is not publicly available. Your name, business title, business address, business e-mail address, business telephone number or business facsimile number are excluded. Your home address and telephone number are also excluded if these are published in a telephone or other directory.
Personal Information We Collect
When you complete the application we collect the following personal information:
- Information about your driving habits (such as preferred type, make and model of vehicle)
- E-mail address
- Address and phone number including the time lived at your current address
- Date of birth
- Financial information about you including your vehicle budget, housing status, expenses and income
- Details of your employment including position, employer and length of employment
- Other information you may voluntarily provide us.
Consent to Obtain Use and Share your Information
Securing Your Information
In order to protect your data, we use regular Malware Scanning on our server(s). In addition, your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. All Personal Information you supply is transmitted via Secure Socket Layer (SSL) technology.
Accessing Your Personal Information
You may request access to your Personal Information and information about our collection, use and disclosure of that information by sending your request to us at the email address noted below. We will provide reasonable access to your personal information within a reasonable time, and you will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate.
We may transfer and/or otherwise disclose this Personal Information to automotive dealers, finance companies or other organizations or individuals which may be able to assist you in purchasing a new or used vehicle or assist in servicing your particular request (herein referred to individually as "Provider" and collectively as "Providers"). The Providers to whom we disclose your information may conduct searches in relation to this Personal Information and/or other information. By providing us with your Personal Information, you consent to its disclosure and/or transfer to one or more Providers, any or all of which may conduct independent searches in relation to your Personal Information and any or all of whom may share that information with other lenders or finance companies in order to fulfill your request and/or process your application. The Provider may contact you in the future for additional information.
We may also transfer your data to third-party service providers who may process and store your data. For example: We use GetResponse Inc. to manage our email responses and send emails to you. We use MobileMonkey to manage our mobile messaging. And we use Google, Inc. to manage our domain email services. We may add or remove various business service providers from time to time.
Using your Information
We may use also personal information detailed above to provide you with our products, programs and services, to manage our business operations, to communicate offers and information we think might interest you and to generally enhance your customer experience with us. For example, we may use your personal information in order to:
- to process and answer your inquiries or to contact you in order to answer your questions or requests
- to enable your participation in promotions, surveys or chats;
- to manage your registration to newsletters or other communications;
- to determine your eligibility for a product, program or service;
- to take instructions from you;
- to deploy and manage our information technology applications and systems, including managing our website(s);
- to authenticate the identity of individuals contacting us;
- conduct marketing and advertising.
CREDIT REPORT NOTICE
Other Information We Collect
We log the activity of visitors on this website and may use "cookies" to gather statistical and demographic data for security, technical and marketing purposes.
Information Collected By Third Parties Associated With Us
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics makes use of "cookies" to gather data on how this website is used and compiles reports that help us analyze and improve our website. You can opt-out of Google Analytics by downloading and installing the Google Analytics Opt-out Browser Addon.
We use Google Maps to display embedded maps of addresses entered on our website and the Google geocoding service to help validate entered addresses when necessary.
We use the AddressComplete service offered by Canada Post to help users enter and complete valid Canadian postal addresses.
Links to Third Party Websites
This website may contain links to third party websites and is not responsible for the contents of those websites or their privacy practices.
c/o showtheplanet inc.
205-900 Harrow St E
Winnipeg, MB R3M 3Y7
Last Modified: Dec 12, 2021